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Rapido Baddie

ugc leveraged into trend

> 'Rapido Baddie' grew into 1000s of organic UGC voices online.

> One clever nod from the brand, and the rest was history :)

> Just search ‘Rapido Premium’/ ‘Rapido Baddie’ online 

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One (1) timely comment + collab snowballed into a brand movement. 

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past (experience)

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