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Rapido Baddie
ugc leveraged into trend
> 'Rapido Baddie' grew into 1000s of organic UGC voices online.
> One clever nod from the brand, and the rest was history :)
> Just search ‘Rapido Premium’/ ‘Rapido Baddie’ online
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One (1) timely comment + collab snowballed into a brand movement.


past (experience)
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